Merchant Content
Welcome to the Merchant Content page - a one-stop shop of resources for pitching a merchant.
Supplied by the joint forces of the Merchant Marketing, Comms, Consumer Marketing and Sales Ops teams, up front and centre you will find quick links to useful data, followed by the latest news, and country/department specific materials.
This is a living page so make sure you bookmark it, and come check it out on a regular basis!
Have a merchant you would like to suggest for a testimonial? In need of new sales materials? You can submit your request here.
NEW RESOURCES FOR YOU
Q2 Save The Date Pagers & Articles
Make sure your merchant partners are not missing out on any of our April to June campaigns! You can now pitch local partners on our campaigns and make sure they leverage our platform on time for those events.
EVERGREEN RESOURCES
GIFTING SALES RESOURCES
Two slides to incorporate into your existing decks about our gifting value proposition and experience. Available per country and vertical (HBW, F&D, TTD).
Now you can also share data on our results.
Ready, set, pitch!
Global Email Subscribers Report
Access a comprehensive dashboard on our email subscribers, per country and division.
Format: Tableau Dashboard
Available for: All Countries
EVERGREEN EMAIL SIGNATURE BANNER
Engage our merchants with our evergreen Email Signature Banners. Two versions available: one linking to our Merchant website and one to book a meeting with them. Links & process below.
Format: Spreadsheet
Available for: All Countries
DATA AND INSIGHTS REPOSITORIES
All You Can Eat Data - split per country & vertical.
Format: Spreadsheet
Available For: All Countries
Customer Search Data - Top search keywords on Groupon per country, L2 & L4
Format: Tableau report
Available For: All Countries
Sales materials
ADDITIONAL RESOURCES
MERCHANT VIDEOS & SIGNATURE BANNERS
Use our new Merchant video, created starting from merchant objections, to show how Groupon can help our partners. You can also promote it with our dedicated email signature banners.
Email Signature Banners: Spreadsheet
MERCHANT SOCIAL MEDIA US & TOP 5
We need your support! LinkedIn's new algorithm requests posts to have likes within the hour to keep promoting it. Please help by regularly checking our content and reacting to it.
Format: Social Media Posts
Available for: US and Top 5
Calendar and results: Here
NATIONAL 2024
SAVE THE DATE PAGERS
SAVE THE DATE PAGERS
ADS FOR CAMPAIGNS
Find all our pagers and decks for "Ads For Campaigns", our Paid Marketing feature for US Local Merchants.
Note for National: no changes, pagers available here.
Format: Pagers and PPT Presentations
Available for: North America - Local
MERCHANT OPTOUT PROCESS
We are legally obliged to stop emailing merchants who asked not to be contacted anymore. Learn how to identify and filter out all the contacts who have opted-out below.
Format: Slides Deck
Available in: English
MERCHANT LIFECYCLE PLAYBOOK
Deep-dive into what the objectives of Merchant Lifecycle are, the type of communications sent, and how to track them in Salesforce.
Format: Presentation
Available for: All Countries
For enquiries about the resources on this page or content requests, contact the Merchant Marketing team here