Every day we behave like it’s day zero. We work hard to earn the trust of merchants and consumers by serving them well.  We know to succeed and deliver the very best for our customers we have to set the bar high! A thriving performance culture is one where the best ideas win, not the loudest voices. It demands radical transparency – blunt, forthright feedback focused on flaws. We prioritise results, but embrace mistakes as catalysts for learning. Every stumble is dissected, not to punish, but to understand and prevent repetition. Our standards are unwavering because true care means pushing people beyond what they believe they can do to deliver the extraordinary. In this relentless pursuit of excellence, where change is the only constant, we celebrate and support each other with the drive for stellar performance as an everyday goal. In doing this individuals grow stronger and our collective intelligence evolves each day as we strive to find ways to empower our team to experiment, take ownership and full responsibility of individual parts of the company.

We prefer to split every project into small steps (which ideally take less than 2 weeks - one sprint) and iterate in an agile manner. These smaller steps are split into small individual tasks which are under one day to deliver and we use task management systems (Jira & Asana) to keep daily updates. The internal culture is built in a way that we are short term inpatient and long term patient - as we believe that if we iterate quickly we will always find the right solution. And it is not an issue to make incorrect decisions if the resources at stake are low vs long projects. For larger projects we always run in-depth  analysis to make sure our choice has a decent chance of success. We approach the design phase properly - as smart design (and considering Paretto also for features built) we can optimise resource utilisation even tenfold. The projects which have ROI over 1 year need to be evaluated extremely carefully as most likely there are many other projects with similar impact and lower ROI.

We believe technology holds the key to revolutionising how people connect with local experiences. Harnessing AI and with our unwavering drive for innovation, we aspire to boldly redesign our web and app interfaces for unmatched ease and visual appeal. Our ultimate goal is a platform where discovering incredible local offerings feels effortless. Simultaneously, we envision AI-powered communication streamlining interactions between merchants and customers freeing businesses to focus on company growth and profitability. This relentless pursuit of excellence propels Groupon towards becoming a customer-centric, technology-fueled leader in the local experiences market.

Groupon proactively collaborates with local businesses and national brands, boasting over 1 million merchants to date. Our approach transcends mere transactions; we form strategic partnerships that go beyond, creating enduring connections. We deeply understand our partners' business models, enabling us to craft campaigns integral to their ongoing marketing and business development strategies. By comprehending their needs, goals, and profitability, we establish a win-win model, ensuring exceptional value for customers and long-term success for our partners. We firmly believe that Groupon thrives only when we consistently deliver on this commitment.

We are democratising the internet for SMEs, giving them a zero cost of entry performance marketing platform that drives brand awareness, footfall and revenue. Our marketing is focused on surfacing the right deals, to the right customers at the right time via the most effective channel, giving our merchant partners the marketing clout and expertise often reserved for larger e-commerce players at no risk. On average, Groupon customers demonstrate:

• 85% didn't plan to buy from the business until they saw it on Groupon.

• 32% spend beyond the value of the voucher when they visit.

• 34% return to the business after redeeming their Groupon.

These example statistics highlight the effectiveness of Groupon as a platform, allowing businesses to thrive without substantial capital investments, thus enabling them to concentrate on delivering excellent products and services. 

At the very heart of everything we do lies our commitment to both merchant partners and consumers, driving our passion for excellence. We thrive on the positive feedback received for the experiences we provide, drawing energy from this affirmation. Consumer happiness is key to our merchants’ success as much as our own. Striving for exceptional service at every touchpoint is ingrained in our core, yet we acknowledge the imperative to extend even more empathy and support during customer service interactions. Our ultimate goal is to create an ever-evolving, customer-centric experience – a realm where people not only discover amazing deals but also feel genuinely valued and understood. 

For our merchant customers, our relentless pursuit of improvement propels us to actively seek feedback, go beyond mere vanity metrics, and consistently innovate our offering. This drive fuels ambitious initiatives such as enhanced booking functionality, meticulous deal curation, and a complete redesign of our web presence. Boldly, we aspire to exceed expectations and redefine what it means to be customer-focused.

We're strategically optimising our approach to inventory selection, prioritising a carefully curated marketplace that aligns with our mission to become the ultimate destination for local experiences and services. To strengthen this focus, we're empowering our salesforce to identify the deals that resonate best with our evolving customer base and also helps them discover new boundaries of experiences, cultivating a platform where every offer – across all categories – complements our core experiential value and deepens our understanding of what our customers truly crave.

Groupon believes in the power of experiences to bring people together. That's why our mission is to become the go-to source for truly unique and inspiring gifts. While for many material gifts are still the go-to, we are dedicated to making experiential gifting easier by actively curating a selection that fosters lasting memories and community bonds, making gifting both effortless and filled with shared joy. As more and more people cite they want to both give and receive experiences Groupon’s mission is to make this as easy, accessible and rewarding as possible and by doing so opening up new potential revenue streams for its valued partners.  

We are hosting regular live Q&A sessions with our Top Merchant Partners. The goal is for merchants to candidly tell us about their experience working with Groupon, providing Groupon’s teammates with an interactive case study of the merchant experience. We’re looking for the good, the bad, the ugly: how Groupon’s helped grow their business, pain points and areas we can improve to make our partnerships better, and anything in between. Watch the replays here.